NCsoft Guild War 2 Steam Overseas strategy

[Steam Park Ye-jin reporter] NCsoft will launch the core global intellectual property rights (IP) ‘Guild War 2’ on Steam to expand its overseas market. It is noteworthy that it will succeed in global targeting by expanding the platform footsteps with ‘TL’, which is the biggest anticipated work.

According to the game industry on the 22nd, NCsoft (CEO Kim Taek-jin, NC) will release ‘Guild War 2’ on the 23rd (local basis) through NC West, North America, on the global game distribution platform ‘Steam’.

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Guild War 2 is the sequel to ‘Guild Wars’, which has sold more than 7 million copies worldwide, and is a PC online large multi-sector-based game (MMORPG) produced by NC’s North American development studio. Since its launch in 2012, it has secured 16 million users worldwide and is currently serving in North America and Europe.

NC is seeing the effect of expanding overseas sales with Guild Wars 2. Guild War 2, which is showing a growth rate compared to the same period last year, is one of the key titles of NC, which has surpassed 1 trillion won in sales. The company recorded 34% high sales.

As a result, sales by regional sales in the second quarter of this year also recorded KRW 39.9 billion in North America and Europe, up 64% year-on-year and 7% QoQ.

The third expansion pack of Guild Wars 2 is based on the ‘Canta’ area, which first appeared in the previous work ‘Guild Wars: Broken Alliance’, which was released in 2006. It has been released for about five years since Pass of Fire.

NC West plans to launch a ‘Complete Collection’ where you can enjoy all expansion packs and contents for Steam users, and for the 10th anniversary of the service, the European Game Exhibition ‘Game Spom 2022’ with Guild War 2 developers 8 in Cologne, Germany, 8 in Cologne, Germany. It is scheduled to hold a celebration on the 25th (local basis).

This Guild War 2 is not the launch of NC’s first steam. Earlier, NC West has been servicing its previous ‘Guild War’ on Steam since 2009.

However, as NC is paying attention to entering the Steam Platform in the future launch of the global work, it is likely that many new works will be serviced together with Steam in earnest, starting with this Guild War 2.

In February, Hong Won-jun, Chief Financial Officer (CFO), said in the 4th quarter earnings conference call, We are recognizing the influence of Steam on the platform side, he said. have.

In the first half of the year, PC and console platform anticipated ‘Three and Riverberty (TL)’ is also scheduled for Steam service, and TL is expected to be the first title to launch on Steam among the games developed and service directly developed by NC. In addition to TL, NC is developing new works of various genres that are increasing their market share in global markets such as Project R (Battle Royale), Interactive Movie and BSS (Collective RPG).

Since then, it is noteworthy that NC’s overseas sales will increase. NC’s overseas and royalty sales accounted for 33%in the third quarter of last year and 39%in the fourth quarter, accounting for 36%in the first quarter of this year and 35%in the second quarter.

Hong Won-jun, CFO, said, TL has an important meaning of success in overseas games and MMORPG genres. I said.

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